04 December 2008

While more than 90 million consumers in color or specifically treat their hair at home numbers begin to grow, according to executives at DeveloPlus, a hair care product innovator.

"The reports of both retailers and consumers show a growing trend of" Do It Yourself "at home hair coloring and treatment, which was previously done in the salons," said David Agrey, president of the DeveloPlus. "It does not appear to be a culturally or socially driven phenomenon, but rather a reaction to the economic downturn ... As a result, our businesses see a very positive bump in sales."

"It almost seems counter-intuitive," he said. "There is a financial and general malaise, nor do we see growth."

This trend is very much in line with typical reactions of consumers during difficult economic times, looking for ways to cut corners, while still fulfilling their beauty and cosmetics consumer demand for retail trend expert Edward sacrificed, president of Vertical Distribution and Marketing in Los Angeles.

"It is not normal to see this kind of" home "or" DIY "consumer product sales growth in trying times. The people still have the basic needs of the search and good feeling," he observed. "And they find methods and products with which to meet these needs, while spending much less money."

"It is very fortunate for our company, we offer several unique" DIY "products at this time," in the context Phillip Agrey, Vice President for Research and Development for DeveloPlus. "For example, our introduction last year of color-ups (TM), a product that can undo the errors of a botched home hair coloring job, seems really fit with this growing, hard economic times trend. Instead of spending hundreds of dollars in a salon to wash, color, you can download it at home for 12 dollars, without your hair. Who would not want to save that kind of cash? "

Color-Ups (TM) was selected as one of Good Housekeeping Magazine best new products of 2007, receiving the publication of the highly vaunted "Good Buy Award".

In addition to the color-ups (TM), DeveloPlus is the creator and distributor of No. Gray (TM)-a new product that is intended to cover the gray in color, if the hair, and Splat (TM)-the number one selling Retail Brand living, "rebellious" colors.

About DeveloPlus

DeveloPlus was almost 20-years of engineer and scientist Dave Agrey created, the private-label colors for some of the nation TOP HAIR coloring brands. Through his ingenuity, he developed a new molecular technology for hair dyes, for richer, more vibrant colors. Today, markets and distributes DeveloPlus Satin (TM) brand hair-coloring the largest selling product for the professional hair care stores.

Additional information about DeveloPlus and to find out where color-Ups (TM), No Gray (TM) and Splat (TM), visit visit www.developlus.com